We’re Different

The name Callabu in actuality is an acronym that is coined from "Collaborative Association to Leverage Linked Apt Business Units". A term used describe the essence our business model.

As you have noticed that is one long complicated sounding sentence. Here we believe simplicity is key to success hence Callabu , What will you find at Callabu?

If you are expecting an office filled with techno-geeks, frustrated novelists and temperamental artists, you’re in the wrong place. Then again, if you seek a team of buttoned-up, buttoned-down, blue suit number crunchers, we’re not that, either.

What you will find at Callabu is a team of professionals with a balanced combination of business savvy, creative flair and technical insight. This fusion of skill sets is the foundation on which we develop comprehensive communication program consisting of both conventional and unconventional methods that actually deliver on the performance they promise.

Our approach is viral-centric. But our work takes us beyond a cool web site or clever ad headline to delve into the purpose behind the marketing work we do for you. Our goal is to drive business, whether it is on-line, at the retail level or in the B2B arena.

To do this, we’re not afraid to ask important questions. How will customers identify with your company? What is the most compelling message we can deliver about you? What is the best way to deliver it? How can we measure marketing performance? What will make the telephone ring or fill the email inbox?

These questions, and many more, must be answered up front if we are to achieve success.

That’s why the Callabu team consists of people who have the talent, skills and experience to bring a true marketing and business focus to our work. From writers and designers, to project managers and coordinators , everybody is focused on the end result. Your end result, not ours.

All of this means that, no matter whether you are a start-up or a multinational corporation you’ll get a viral marketing program that results in, well – results.

Now that’s different.