Keeping it fresh Fresh

Information that is updated and refreshed on a regular basis gives your audience a reason to keep coming back to your site. The “stickier” your site becomes, the more chance you have of converting a visitor into a customer.

Search engine position is another potential benefit to regular updates. Search engines, such as Google, use a number of criteria for ranking your web site, including quantity and relevance of content, inbound links, and how often and how recent content has been updated. All things being equal, a site that is updated every week should position much better than a site updated every six months.

Some web sites use a content management system that allows the site owner to make changes on their own as needed. But not every site is built this way, especially older sites. Managing HTML changes on these non-CMS sites can be a challenge for non-technical site owners and managers.

Many organizations do have in-house resources with the talent to maintain their web site. But often, these resources have multiple responsibilities (especially if it is the IT department of a company), and web updates are often put on a back burner or put into a queue that may take weeks or months to be completed.

Callabu understands the benefits of frequent, timely updates and can accommodate the needs of the frustrated web manager. Our production team and project management processes make maintenance of your web site as easy as sending an email or making a phone call. Our project managers communicate clearly and effectively. Our rapid response policy turns most requests around in four business days. Our experienced production team gets it right the first time.

If your requests for web updates get buried in your IT department, if calls to your web developer go unanswered, or if you’ve just given up hope that your site will ever be current, contact us today.